Advertising - Contemporary, Innovative & Bold
Choosing the right creative team to complement your
promotional requirements is probably the most important marketing
decision a company can face.
This is where Lime-Studios
come in. We have the experience.
Whatever the media, whatever the arena, we've more than likely been
there. We guarantee our artwork 100% and can create bespoke or multiple
scheduled advertisements to concide with your promotion schedules.
Working from ideas, through to design & print, we will provide
an effective solution for your business.
But don't take our word for it. Check out of portfolio, news paper
& magazine advertisements, retail window freezes, web advertisements
& many more!
Print Portfolio | Contact
Us
1: Get the main point across in your headline
Four out of five readers do not read past the headline. So if you
depend on the body of your ad to tell your story you are wasting
80% of your money. 2: The headline should tell
of the benefits of hiring your services
Every headline has one job: to stop the reader and get them to read
your ad. The quickest and easiest way is by promising something
that they want. 3: The headline should make you
different from your competitors
If the reader doesn't know how you differ from your competitors
then what stops them from securing someone else's services instead?
Whilst the body of the ad should cover your competitive advantages,
the headline should instantly convey what makes you different from
everyone else. 4: Get to the point - FAST
Many ads take too long to get to the main benefit. Don't save the
most important benefit till last. Put it in the first paragraph
- fire your biggest gun first. 5: Tell people what
they'll lose if they don't buy
Fear of loss is greater than the desire for gain. Here's an example:
"By keeping your money in a 3% savings account, you and your loved
ones lose £10 every day. Don't let your nest egg slip through your
fingers. Haven't you lost enough money already? Today, move your
account to our new 6% annuity and give your family the guaranteed
income and protection they deserve. Otherwise, you'll lose another
£10 tomorrow, and the next day, and the next." 6:
Don't waste words
Examine each word of your ad. Is it necessary? Does it help to get
your reader to act now? If it doesn't help then get rid of it. Lean
writing looks better, reads better, and is easier to understand.
It moves the reader to actions. 7: Tell the reader
what you want them to do
It's amazing how many ads don't ask the reader to do anything. They
simply hope the reader can figure it out for themselves. Spell it
out: "Call for your free brochure", "Call to schedule your free
consultation". If you want the reader to respond don't leave them
guessing. 8: Make sure your telephone number /
website is easy to read
If the reader reads your ad, don't make it hard to them to respond.
Feature the phone number and/or website in large, easy-to-read type.
9: Offer to give advice over the phone
Personal contact is often key to making a sale. Once a reader has
made contact with you it is easier to guide them towards your best
solution for them. Don't be shy about encouraging phone calls. |