Advertising - Contemporary, Innovative & Bold
Choosing the right creative team to complement your promotional requirements is probably the most important marketing decision a company can face.

This is where Lime-Studios come in. We have the experience.

Whatever the media, whatever the arena, we've more than likely been there. We guarantee our artwork 100% and can create bespoke or multiple scheduled advertisements to concide with your promotion schedules. Working from ideas, through to design & print, we will provide an effective solution for your business.

But don't take our word for it. Check out of portfolio, news paper & magazine advertisements, retail window freezes, web advertisements & many more!

Print Portfolio | Contact Us



1: Get the main point across in your headline
Four out of five readers do not read past the headline. So if you depend on the body of your ad to tell your story you are wasting 80% of your money.


2: The headline should tell of the benefits of hiring your services
Every headline has one job: to stop the reader and get them to read your ad. The quickest and easiest way is by promising something that they want.


3: The headline should make you different from your competitors
If the reader doesn't know how you differ from your competitors then what stops them from securing someone else's services instead? Whilst the body of the ad should cover your competitive advantages, the headline should instantly convey what makes you different from everyone else.


4: Get to the point - FAST
Many ads take too long to get to the main benefit. Don't save the most important benefit till last. Put it in the first paragraph - fire your biggest gun first.


5: Tell people what they'll lose if they don't buy
Fear of loss is greater than the desire for gain. Here's an example: "By keeping your money in a 3% savings account, you and your loved ones lose £10 every day. Don't let your nest egg slip through your fingers. Haven't you lost enough money already? Today, move your account to our new 6% annuity and give your family the guaranteed income and protection they deserve. Otherwise, you'll lose another £10 tomorrow, and the next day, and the next."


6: Don't waste words
Examine each word of your ad. Is it necessary? Does it help to get your reader to act now? If it doesn't help then get rid of it. Lean writing looks better, reads better, and is easier to understand. It moves the reader to actions.


7: Tell the reader what you want them to do
It's amazing how many ads don't ask the reader to do anything. They simply hope the reader can figure it out for themselves. Spell it out: "Call for your free brochure", "Call to schedule your free consultation". If you want the reader to respond don't leave them guessing.


8: Make sure your telephone number / website is easy to read
If the reader reads your ad, don't make it hard to them to respond. Feature the phone number and/or website in large, easy-to-read type.


9: Offer to give advice over the phone
Personal contact is often key to making a sale. Once a reader has made contact with you it is easier to guide them towards your best solution for them. Don't be shy about encouraging phone calls.

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